Louise Serpa Book Launch

Jan Cleere introduced her latest book, "Never Don't Pay Attention:" The Life of Rodeo Photographer Louise L. Serpa, to a welcoming crowd at the Santa Cruz County Fair and Rodeo Association in Sonoita, Arizona. The first woman rodeo photographer, Louise shot the Sonoita Rodeo for many years.

Here are a few scenes from the book launch in Sonoita.