"I write about the people, legends and tales of the Old West that I have uncovered among tattered documents, tear-stained journals and diaries, and the accounts told by old-timers." — Jan Cleere
"Never Don't Pay Attention"
2016 Best Arizona Book
& Best Arizona Biography!
Louise Serpa will be inducted into the Arizona Women's Hall of Fame
on March 23, 2017. To attend the ceremony, click here
Jan's Latest Column
The Arizona Daily Star publishes a series of articles written by Tucson author and historian Jan Cleere, recognizing Arizona women who made their mark in the early history of the territory and the state. Some of them confronted extraordinary circumstances while others were known for their adventuresome spirits, all seeking new frontiers to explore, enrich and conquer. The articles appear monthly and can be accessed at azstarnet.com.
This month Jan writes about
rodeo photographer Louise Serpa. Read more...
2016 New Mexico/Arizona Book Award Winner!
Anyone who has ever stared down an angry bull coming full throttle across an arena, aimed right at your gut, will understand why Louise Serpa adamantly and often uttered the adage that became her motto. “Never Don’t Pay Attention:” The Life of Rodeo Photographer Louise L. Serpa chronicles the amazing account of a New York society woman who ended up out west with her nose buried in the dirt and her eye glued to a camera, loving every minute of becoming the first woman endorsed by the Rodeo Cowboys Association to venture inside the arena and shoot some of the most exciting and incredible photographs of rodeo action.